I quit Instagram and ran my business without it.

In the summer of 2020 realized something needed to change with the way I was running my life and business. I started by deleting Instagram off my phone for a day, then a week, then a month, and most recently I went a whole year offline. If you want to read about that experience you can click here.

This whole time I still ran my business.

So today I am going to share how :)

1. Scaled back offers

I have sold e-books, courses, challenges, group programs, masterminds, retreats, and private mentorship. But when I decided to create a life that was more in alignment with who I am (aka running a minimalist business). I let go of all my offers so I could focus on my favorite offer. For me, that is private mentorship. By having one offer I removed a lot of the clutter. When you are overwhelmed as a digital entrepreneur you tend to show up online because you don’t know what else to do. You have a lot of stuff to offer, so you use your Instagram stories to help sell them. That merry-go-ground was something I desperately wanted to leave behind.

2. An email list

Email is not dead, and the sooner you can collect emails the better. This is the best way to communicate off social media. For some, that means just telling your audience you’re starting a newsletter. For most, that means creating something of high value to get an email. Throughout my years, free workshops and downloadable PDFs have been the most effective. You may think, it’s just an email… it can’t be that hard to get. But today, people are very picky with who they want to show up in their inboxes. You should treat collecting an email as the first date. Impress them or there will be no second date.

3. Referrals and a lot of past clients

It is not uncommon for my applications to say something like “I asked X who their coach was and they referred me to you” For that, I am very thankful. Remind your past clients that you are looking for work and always appreciate referrals. Sometimes if you have an offer that you think a previous client would be a good fit for, I recommend reaching directly out. Sending a personalized email, a loom, a text, or Voxer. Building a business is vulnerable and once a client is comfortable with a mentor they tend to want to continue working together vs. having to find another mentor. Make sure to communicate where you see the relationship going before you end your container.

4. In-depth content vs dopamine-driven

I still go online sometimes. When I show up I try to add value and be intentional with what I am posting. I shifted towards creating longer, in-depth content and moved away from quick, dopamine-driven pieces. That shift allowed me to have a deeper impact on the people who consumed my content. Sometimes it can be easy to fall into the trap of talking to the masses but when you can connect with one individual that tends to be the person that ends up wanting to purchase your offer.

5. I trusted the process

I was ready for a radical shift. I wanted control over my life again and to run a minimalist business. So I let go, fully trusting that what was meant for me would be. I can’t promise that your journey will be the exact same as mine, but I will say this… you will figure it out. Nothing is worth it if you are unhappy. Trust the process.

Morgs :)

P.S. Ready to grow your business with a mentor? » Click here to apply for private mentorship and get on the waitlist «
Creep some of the client results ↓